Stocksy United Pride Brand Campaign
CMA award-winning campaign “Beyond The Visible Spectrum” explores the evolving global understanding of identity expressed along a fluid, evolving spectrum rather than a restrictive, polarized, and confined binary. Like the electromagnetic spectrum, there are frequencies and wavelengths of identity that are seen and unseen but always present.
Beyond the Visible Spectrum’s central goals are to amplify the voices of queer creators and educate stock media users on how to navigate visuals and communications that celebrate modern and progressive interpretations of Pride. With a focus on conceptual imagery and video, we collaborated with Stocksy’s team to launch an omnichannel and full-funnel campaign across email, web, blog, digital paid ads, and organic social media to communicate Stocksy’s purpose and increase brand awareness.